Friday, 6 May 2011

What Kind Of Media Institution Might Distribute Your Media Product And Why?


IPC Media (formerly International Publishing Company UK Ltd) is one of the United Kingdom's leading consumer magazine and digital publishers. In 1963 the company was created as a "holding"/ parent company for most of the current magazines till going on as normal but with IPC as it's leading distrubutor. It is still going strong today with a large portfolio selling over 350 million copies each year.
The comany IPC is most likely to distribute my magazine, as IPC does this with most UK magazines available in the shops today, they want to increase their horizons with new magazines so that they can increase their profit so that they can increase the size of their company to worldwide.
They mainly stock and distribute music magazines so I know my magazine would be in safe hands and they ship their magazines to shops like WHSmith and HMV. These shops are very mainstream and accumilate a large audience so my magazine would sell well next to magazine likes Kerrang! and Rock Sound.

http://www.ipcmedia.com/

Click the above link to visit the IPC website and see what magazines they work with.

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